JOWAR PUFF
DATE & MILLET BARS
MIXED MILLET CHIVDA
CUSTOMIZED CAKES
ARTISANAL CAKES
DESSERTS
TEA-TIME
About Us
Whizz confectionery is the infusion of soul into the recipe since 2018. We are in a mission to innovate and develop eggless and plant based bakery products which are indulgent, flavorful and which promotes conscious consumption.
We are a pioneering vegetarian bakery with a commitment to taste, quality, sustainability and culinary creativity. HBB stands at the forefront of the snacking industry, offering consumers nutritious and delicious alternatives through our range of millet-based guilt-free treats. We are committed to reshaping the way people snack while promoting healthier lifestyle.
Join us we embark on this exciting journey of reimagining & reinventing the bakery experience for vegetarian and food enthusiasts alike.
Our Vision:
To give India, and the world, vegetarian bakery treats that weigh less on guilt and more on taste and the joy of good food.
Our Mission:
To give people the freedom to eat, without second thoughts.
Our Values:
In this crowd of so-called healthy food offerings, we stand out with offerings that are not just (really) healthy, but also tasty. And honest.
TEAM
Akshay Shah
(Founder)
Akshay Shah has done his MBA from ISBS, Pune.
He has exceptional spatial sense. An innate artistic person, he can craft and draw wonders.
Along with heading the entire creative team, Akshay manages entire business operations
He brings a solution to every problem, is a great mentor to the team and is always cool as cucumber
Dr. Anita Kshetri
(Co - founder & CEO)
Dr Anita Kshetri is an alumna of IIM-B NSRCEL. She has done her PhD in Marketing from Nagpur University. Before her entrepreneurial journey, she spent considerable time in academia and worked with best B-schools in Pune.
Prior to this, she has worked with Kotak Mahindra Bank and HDFC Bank.
An absolute food lover, she brings with her strategic foresight, marketing expertise and passion for sales.
Bhavana Rathi
(Head of Operations)
Bhavana is versatile, sharp and meticulous. She has done Diploma in Culinary Arts from Symbiosis Culinary School. Bhavana joined the company as an intern and ever since, has been a part of the growth story.
Bhavana, heads the operations of Belge and ensures superior customer experience at each stage.
Brigadier Sukhmeet Singh
(Advisor)
Two times Shaurya Chakra awardee and VSM, Brig Sukhmeet is an authority in developing institutional capabilities. He specializes in institutional sales and mentors FMCG brands in establishing institutional sales channel
Col R.C Kshetri
(Advisor)
Seasoned army veteran with vast experience in administration and strategy implementation. Brings with him the acumen of Organizational efficiency, operational effectiveness and harnessing the power of networks.
Ms Shraddha Jain Magar
(Advisor)
Shraddha is a marketing & advertising guru. She runs her advertising firm in Pune. Has been part of prominent brands in Pune and Mumbai which includes brands like Jio and Parle. Has an innate understanding of consumer behaviour and brand positioning.